Tag Archives: schwag

Conferences for IT Services Professionals: the what, why, where and how.

Conferences for IT Services ProfessionalsAs we’ve said before, IT tools are not just physical gadgets that you can pick up and wave around the datacenter, they also include knowledge and connections or in other words – people. While there are many online communities for IT pros which we talked about in that  linked article, there are of course offline ‘meatspace’ places for meeting and greeting and learning and sharing. The infamous conference circuit is where the action is and there’s plenty of conferences to keep you busy all year around.

If you’ve never been to a conference you may be wondering what goes on there? How should you prepare? Is it worth the often not inconsiderable cost? Well the answers to those questions depends very much on what you are expecting to get from the event, what kind of event it is etc..  and yes you generally should prepare to some extent to ensure you get  the most out of it.

Excuses
For many people conferences are just an excuse to get a day or three away from the office to party in a fancy hotel in Vegas on the company expense account (and of course what happens in Vegas, stays in Vegas). However besides partying there are actually other reasons to attend..  networking is a big one as it’s a great chance to meet potential clients and partners, thrash out lucrative new business deals and perhaps co-found what seems like it will surely be the next hottest thing, until you sober up the next morning..

Besides that, a good conference will be packed with informative sessions by industry experts and you can certainly learn a lot so don’t forget to bring a pen & paper (or tablet/netbook if you want to go all hi-tech 😉 ) and take notes!

Schwag
There will of course be schwag, or there should be as no conference could get away without the giveaway these days – the “schwag bag” is one of the key reasons for attending such events – we attendees need our free rubber stress balls, mouse mats, pens, hats, t-shirts, bags, badges, stickers, USB thingymajigs and assorted shiny things, all of course stamped with a company logo or domain name so you wont forget who provided the freebie sat on your desk or at the back of a drawer six months later.

The Events
So what does the coming year have in store for the prospective IT conference attendee? Read on for our current recommendations for IT services events..

If CISCO is your thing then you will want to be at CISCO Live which provides a working weeks worth of fun with routers. Whether you are a CCNA or CCIE or just want to get your hands on some Cisco schwag, this is the place to be.

HDI offers the ‘World Conference for Technical Services and Support’ which is attended by over 2000 people and lasts for 4 days, not including multiple pre-conference breakfasts and the like.

If you’re in the MSP line of work then you wont want to miss MSP World – you might even win $5k!

RMM service provider GFIMAX also has their own IT events around the world each year which are popular with MSP’s and IT techs.

Interop is yet another event worth checking out and as good an excuse as any to visit Las Vegas for a few days.

Gartner has events all over the place for a whole range of IT related themes so pick your poison and off you go.

Over in Europe there is the ridiculously large CeBIT conference (in fact the worlds largest IT conference) which runs for 5 days and features hundreds (if not thousands) of sessions and exhibitors and hundreds of thousands of visitors.

These days ‘the cloud’ is red hot so of course you’ll just have to head for CloudExpo in Europe if you want to stay on top of the game.

Also in Europe (UK to be precise), there is IPEXPO which bills itself as the the UK’s number one enterprise IT event. If that isn’t enough to tempt you – the whole event, featuring hundreds of sessions and hundreds of exhibitors, is FREE to attend!

If you want to get in on the latest tips, tricks and news from the search engine world then SMX is the place to be and they have events all over the world.

There are of course many, many more IT events including offerings from IBM, Microsoft, Citrix, Oracle, ASCII, CompTIA, Asterisk, VMware, SITS, HP, Parallels, Infosec, RSA, HostingCon, and not forgetting of course CES.

If you manage to attend all those and live to tell the tale – let us know!

So what are your plans for the conference circuit this year? Do you have any favorite events to recommend? Or any to avoid even? Feel free to comment below.